THE UNDENIABLE POWER OF PRINT

In this digital age, with the internet and social media wildly pervading almost all aspects of our lives, it may seem rather surprising to hear that print marketing is still alive and kicking. Believe it or not, amidst the booming digital landscape, traditional print marketing continues to thrive, and with good reasoning too. Despite many marketers spending the majority of their budget on digital avenues- print advertising is making an impactful comeback and generating measurable results. 

Print is Physically Aesthetic and Timeless

Print marketing isn’t something that belonged to the yesteryears. On the contrary, it is a thriving medium, holding an undeniable charm that surpasses digital clutter. The tactile sensation of flipping through a magazine, the smell of fresh pages, the feel of tracing your finger across a map, or the eye-catching billboards we pass all affect us on a psychological level that digital options simply can not replicate.

The Nostalgic Presence of Print

In an era characterized by digital screens, advertising fatigue is a real thing. We are often bombarded with pop-ups, emails, and social media ads- making it hard for any single digital ad to effectively stand out on its own. The oversaturation of digital content makes print material comparatively sparse– and therefore more noticeable. Print has an old-world, comfortable feel- a nostalgic familiarity that ensures confidence and accuracy.

Print Marketing VS Digital Marketing

One of the significant advantages print marketing has over digital marketing is the level of trust it inherently carries. A study by MarketingSherpa found that an overwhelming 82% of internet users place their trust in print ads when deciding to make a purchase, a rate of trust that digital ads alone simply cannot match. The physicality and tangible nature of printed materials lend a visible sense of dependability, laying the groundwork for a more profound relationship between the printed medium and its consumers.

Print is the Perfect Marketing Companion

Including print media in marketing strategies adds diversity and enhances overall composition. It brings a dynamic element to digital campaigns, making them more interesting and engaging for clients. By utilizing multiple print formats, it creates touchpoints that enrich the interactive nature of the campaign.

Marketing success lies in developing a comprehensive strategy that incorporates both digital and print marketing. By doing so, you can leverage the strengths of each medium to enhance and complement the overall campaign, resulting in a powerful and effective marketing plan that will inspire and engage your audience.