3 ESSENTIAL SUPPORT ASSETS FOR EVENT MARKETING SUCCESS
Successful event marketing is akin to orchestrating a symphony, all elements work in harmony to resonate amongst your audience and leave a lasting impression visually, physically, and emotionally. This can be achieved with three indispensable support assets: full-color marketing materials, promotional items, and a virtual showroom via a comprehensive social media event strategy that includes real-time, live engagement. With these, your marketing strategies become more effective, targeted, and successful.
Bold and Vibrant: Full-Color Marketing Material
When it's about catching your audience's eye, nothing does it quite like full-color marketing materials. These can range from banners and billboards to digital ads and everything in between. A vivid splash of color can greatly enhance the attractiveness of marketing communication, making it more noticeable and memorable. Some of the most sought-after full-color printed materials used for event support encompass postcards, flyers, custom table covers, banners, business cards, and custom canopies.
- Postcards: Specifically targeted postal mail postcards are both a cost-effective and tactical method businesses can utilize to publicize their events to potential participants and regular customers within a designated region.
-Custom Table Covers: Custom table covers can clean up your booth during an event, giving your space thoughtfulness and aesthetic while offering you a hidden place to store promotional and personal items as well as letting you show off your memorable brand logo.
- Flyers: Full-color professionally printed flyers are visually more appealing compared to their monochrome counterparts. Companies can use them successfully to circulate information about an event.
-Custom Canopies: Much like the custom table covers, a custom canopy showcases a business' branded colors and logo- Canopies provide shape and shelter to a business atmosphere. Think of it as a pop-up office space rather than a typical show booth.
-Banners: Due to their substantial size, banners make perfect devices to publicize an imminent event in an audacious style that sets it apart from the crowd. Banners serve many different uses both indoor and outdoor and they can come in all shapes and sizes- Retractable even!
-Business Cards: Commonly deployed for networking purposes, bold, full-color business cards can also double up as 'save the date' reminders for events as well as mini menus of services with QR codes.
The Thomas Group offers a broad selection of products to aid businesses in procuring full-color printed materials that effectively capture and hold customers' attention. Whether it's business cards, banners, custom canopies, postcards, or custom table covers, we provide comprehensive assistance from concept to delivery, offering complete end-to-end support.
*Case Study: GreenTech Annual Expo*
Consider GreenTech, an annual expo showcasing the latest in green technology. A dominant theme in their marketing was ecology-inspired full-color marketing material. Banners, fliers, and digital ads featured vibrant images of nature contrasted with sleek, futuristic technology. This strikingly colorful marketing strategy successfully conveyed their mission and engaged the audience. This strategy resulted in an astounding increase in attendance and considerable media attention, emphasizing the impact of vibrant, full-color marketing materials in creating event buzz.
Physical Excitement: Promotional Items
Promotional items are physical representations of your event that the attendees can take home. These items, apart from having utilitarian value, also serve a far-reaching purpose. They transform event attendees into brand ambassadors, their continued use ensures your event's visibility long after its conclusion.
Top 7 Traditional Promotional Items
1. T-Shirts: T-shirts with the company's logo and event details are one of the top promotional items for marketing events. They are practical and wearable, and allow the people wearing them to become walking billboards for your event.
2. Pens: Branded pens are a popular choice because they are incredibly useful. Your audience will appreciate these reusable and portable promotional items, prolonging the visibility of your brand.
3. Tote Bags: A reusable tote bag with your logo or event details printed on it can provide consistent exposure. As the recipient uses the tote for various purposes, your brand continues to be seen.
4. Mugs: Branded mugs are great marketing tools as they have a daily utility in the home or office. Plus, they provide a good surface area for printing logos or messages.
5. USB Drives: Custom-branded USB drives make a great promotional item. They are small, valuable, and likely to be used and reused by attendees, offering continued brand exposure.
6. Notebooks: A high-quality notebook with your logo on the front can be a great promotional giveaway. They come in various sizes and are highly customizable, offering a useful and memorable way to keep your event top of mind.
7. Water Bottles: Eco-friendly, reusable water bottles with attractive designs are likely to be used daily by attendees. They are a sustainable choice for promotional material and serve as a constant reminder of your event.
Top 7 Modern Promotional Items
1. Wireless Chargers: Wireless chargers with your company's logo can be a practical and sought-after promotional item. In today's digital era, everyone needs to charge their devices, so this is a gift that will certainly be used frequently.
2. Reusable Straws: With the rise in eco-consciousness, reusable metal or silicone straws can be a fantastic way to promote your brand while encouraging environmental awareness.
3. PopSockets: Popsockets are fashionable and functional accessories that attach to the back of a smartphone. They're perfect for promotion as recipients will constantly be reminded of your brand with every phone use.
4. Power Banks: Portable power banks with your company logo can keep your brand in the mind of your audience. It's a useful tool and is likely to be used often.
5. Fitness Trackers: Branded fitness trackers can be a hit at marketing events, especially those revolving around health and wellness. They're functional, trendy, and offer high-perceived value.
6. Blue Light Glasses: With people spending more time in front of screens, branded blue light glasses can be an effective promotional item offering health benefits as well as marketing reach.
7. Eco-friendly Tote Bags: In line with green marketing trends, reusable, biodegradable, or recycled material tote bags can convey a company's environmental responsibility while promoting its event or brand.
*Case Study: Cosmo Carnival*
Let's examine the case of Cosmo Carnival, an annual fair held in California. As part of their marketing strategy, they introduced promotional items such as festival t-shirts, hats, and wristbands. Attendees loved the merchandise and shared pictures on their social media, creating a ripple effect. The result was impressive with increased event turnout, extended event engagement on social media, and higher merchandise sales- re-emphasizing the value promotional items bring to event marketing.
Global Access: Virtual Showroom via Social Media Campaign
Creating a virtual showroom on social media is like having a personal tour guide, showing off the best parts of your event to a worldwide audience. This interactive platform gives a sneak peek into what's in store and generates excitement. With a comprehensive social media event strategy that includes real-time, live engagement- you can further your reach and snag potential business, and even acquire remote sales!
*Case Study: The Paris Fashion Week*
A prominent fashion house participating in the Paris Fashion Week created a “pre-showroom” on Instagram, featuring behind-the-scenes shots, interviews with models, and designer discussions. They also provided a live stream on the day, making global audiences feel part of the event. The result was a significant increase in global brand recognition and orders were received from places previously untouched. This shows how a virtual showroom can transcend borders, putting your event on the global map.
Full-color marketing materials bring vibrancy to your event portrayal, promotional items provide a tangible connection, and a virtual showroom opens global avenues. These three essential support assets breathe life into your event marketing strategies. Coupled with precise audience targeting and consistent brand messaging, these assets can unlock unimagined successes for your event marketing.